Taysigner > Digital

DBS PayLah! x CDG Zig – Lunchtime Ride Reward Campaign

This campaign was a partnership between CDG Zig and DBS PayLah!, designed to reward CDG Zig app users who used PayLah! as their payment method when booking rides during lunchtime. The promotion was featured across multiple channels — including the CDG Zig app, website, DBS PayLah!’s site, and their mobile app.

My Role & Responsibilities

Collaborated closely with the CDG Zig marketing team to create a Key Visual (KV) aligned with both CDG Zig and DBS PayLah brand identities.
Designed the KV using a bright, energetic yellow to convey urgency and lunchtime appeal.
Adapted the KV across multiple platforms, including:
• CDG Zig website banner and homepage tile
• CDG Zig in-app visualsDBS PayLah’s webpage and mobile app
• Supporting social media and campaign visuals

Design Approach

Collaborative Platform Adaptation
Working closely with the marketing team, I adjusted layout and proportions to suit each platform’s requirements — ensuring clarity and consistency whether it was viewed in-app, on web, or in external partner spaces.
Dual-Brand Visual Tone
The visual tone was carefully designed to feel aligned with both CDG Zig and DBS PayLah — using brand-resonant color, typography, and layout structure that blended their identities cohesively.
Eye-Catching and Purposeful
The bold yellow KV was intentionally chosen for visibility during lunchtime hours, helping the campaign stand out and communicate its reward message clearly at a glance.

Impact

Drove engagement during lunch booking windows through visual clarity
Delivered consistent branding across CDG Zig and DBS PayLah platforms
Provided design support to help the marketing team meet platform requirements
Provided a visually unified experience across all campaign placements