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Bee Cheng Hiang – Bus Interior Ad Design (Stairway & Back Seat)

Designed promotional visuals for the interior stairway and back seat area of a BCH-branded bus.Focus was on readability and flow from all possible passenger viewing angles.

My Role

Created a layout for the stairway message to unfold as you ascend or descend the steps.Also designed the back seat visual, ensuring it's easily readable from sitting eye level.

Design Approach

Mapped out every visible angle of the stair space to ensure the message feels fluid and complete.Achieved a multi-angle storytelling layout within a narrow and angled design space.

Outcome

Delivered a high-visibility bus ad experience that engages passengers both in motion and at rest.Helped make the interior more interactive and brand-consistent through thoughtful placement.