Designed festive season brand ads for bus stop lightboxes across Singapore in collaboration with the marketing team.The ads aimed to promote Bee Cheng Hiang’s bakkwa during the high-visibility festive period.
Handled the design and colour proofing, making sure visuals remained clear and vibrant under lightbox conditions.Worked on-site with the marketing manager and printer to fine-tune colours directly at the vendor location.
Tuned layout and colours specifically for translucent backlit display, balancing brightness and detail.Maintained strong brand recognition and festive impact across varied bus stop sizes and placements.
Delivered a visually striking campaign that appeared city-wide during a key sales season.Helped enhance street-level brand visibility with a festive, premium tone.
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