Taysigner   >   Digital

CDG PMG – Social Media Visual Design

This project involved the creation of weekly and monthly social media Key Visuals (KVs) for various entities under ComfortDelGro's Private Mobility Group (PMG), including CDG Zig, ComfortDelGro Rent-A-Car (CRAC), and CDG Bus. The aim was to produce engaging and brand-consistent content for both B2B and B2C audiences across multiple platforms.

My Role & Responsibilities

  • Visual Development: Worked closely with the marketing team and copywriters to create eye-catching, brand-aligned visuals.
  • Creative Execution: Translated campaign messaging into effective, scroll-stopping visuals that followed brand guidelines.
  • Content Collaboration: Advised on how to present content visually to better connect with the target audience.
  • Platform Adaptation: Adapted the KV across multiple platforms, including:
    • Weekly/monthly KVs
    Campaigns across CDG Zig, CRAC, and CDG Bus
    • Multiple formats
    across Instagram, Facebook, LinkedIn, and more

Design Approach

  • Brand-Consistent Visuals: Ensured every piece followed the visual identity of each sub-brand.
  • Designed for Engagement: Focused on visuals that were clean, informative, and platform-appropriate.
  • Flexible Formats: Made sure assets could be quickly adapted across different channels.
  • Worked in sync with internal teams to match visuals to campaign goals and tone.

Impact

  • Contributed to a stronger brand presence through visually consistent designs
  • Supported audience engagement by creating clear, eye-catching content
  • Created visuals that helped communicate key messages clearly, based on layout suggestions and design input