This project involved the creation of weekly and monthly social media Key Visuals (KVs) for various entities under ComfortDelGro's Private Mobility Group (PMG), including CDG Zig, ComfortDelGro Rent-A-Car (CRAC), and CDG Bus. The aim was to produce engaging and brand-consistent content for both B2B and B2C audiences across multiple platforms.

My Role & Responsibilities
- Visual Development: Worked closely with the marketing team and copywriters to create eye-catching, brand-aligned visuals.
- Creative Execution: Translated campaign messaging into effective, scroll-stopping visuals that followed brand guidelines.
- Content Collaboration: Advised on how to present content visually to better connect with the target audience.
- Platform Adaptation: Adapted the KV across multiple platforms, including:
• Weekly/monthly KVs
• Campaigns across CDG Zig, CRAC, and CDG Bus
• Multiple formats across Instagram, Facebook, LinkedIn, and more











Design Approach
- Brand-Consistent Visuals: Ensured every piece followed the visual identity of each sub-brand.
- Designed for Engagement: Focused on visuals that were clean, informative, and platform-appropriate.
- Flexible Formats: Made sure assets could be quickly adapted across different channels.
- Worked in sync with internal teams to match visuals to campaign goals and tone.
Impact
- Contributed to a stronger brand presence through visually consistent designs
- Supported audience engagement by creating clear, eye-catching content
- Created visuals that helped communicate key messages clearly, based on layout suggestions and design input