This campaign was part of CDG Zig’s bi-weekly digital promotion cycle, highlighting merchant and partner offers within the app. For Chinese New Year, I worked closely with the Marketing Team and Customer Loyalty Program Team to develop a co-branded campaign with DBS PayLah, rolled out across multiple digital platforms.
To capture the festive spirit while staying on-brand, I created a custom Key Visual featuring a specially designed dragon illustration — built from scratch to represent the Year of the Dragon and not sourced from stock. This gave the campaign a distinctive look that stood out across channels and aligned with CDG Zig’s visual identity.
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