As part of ComfortDelGro Taxi’s student goodie bag, I created a custom promo code card that offered students $5 off car rides. Instead of a typical voucher design, I proposed a mini license plate concept — something students would not only use, but also want to keep as a souvenir.

This card was designed to be Instagrammable, functional, and aligned with the CDG Zig brand. Each card featured a unique discount code, requiring precise setup for variable data printing. I handled both the creative and technical aspects — from the visual layout to preparing print-ready files that supported automated code insertion without disrupting the design.

My Role & Responsibilities

• Conceptualised and designed the license plate-style promo card
• Created a layout with social share appeal and brand alignment
• Set up artwork for unique code placement using variable data printing
• Delivered final files ready for seamless production

Design Approach