This project was a concept campaign proposal for a potential collaboration between CDG Zig and Qatar Airways. At the time of creation, the campaign was still under discussion and had not yet been confirmed. My task was to develop a compelling Key Visual (KV) and layout direction that could be activated should the campaign proceed.

My Role & Responsibilities

• KV Concept & Art Direction: Proposed and designed the full visual direction of the campaign — from overall mood to layout style — ensuring it could flexibly adapt across platforms
• Content Strategy & Layout Design:
  • Suggested the use of a carousel format to deliver two key messages clearly:
  1. Chance to win air ticketsDetails of prize breakdown
  2. Details of prize breakdown• Structured the layout to ensure clear visual flow and emphasis on the reward mechanic‍
• Visual Consistency: Ensured the KV reflected both brands’ tones while maintaining a clean and appealing aesthetic suitable for multi-platform adaptation

Design Approach

• Split-Focus Messaging: Developed a carousel design strategy that allowed the first visual to build excitement (win air tickets), while the follow-up focused on reward transparency (prizes)
• Flexible Visual Direction: Proposed a layout that could be easily repurposed across in-app banners, social media, and web
• Campaign-Ready Presentation: Although unconfirmed, the visuals were designed to be ready for deployment should the campaign be greenlit

Outcome

• Delivered a visually refined concept KV suitable for a high-profile co-branded campaign
• Developed layout strategy built for carousel storytelling
• Provided a launch-ready visual system pending campaign confirmation