Taysigner > Print

CDG Zig – Student-Focused Stickers for ComfortDelGro Goodie Bags

These custom-designed kiss-cut stickers were created for secondary school students visiting ComfortDelGro Taxi, as part of a branded goodie bag giveaway. Working closely with the CDG Zig brand manager, I developed a set of playful yet on-brand visuals that would resonate with a younger audience, while staying true to CDG Zig’s tone and identity.
After aligning on key content with the brand team, I explored several visual directions and refined the final set into a cohesive, youth-friendly style. Beyond design, I also ensured the final artwork met production requirements for smooth kiss-cut printing.

My Role & Responsibilities

Collaborated with the brand manager to define sticker content and themes
Created multiple design variations tailored for secondary school students
Balanced CDG Zig’s brand tone with playful, age-relevant aesthetics
Prepared final layout and dielines for kiss-cut sticker production

Design Approach

Young User Appeal Without Losing Brand Voice
The designs reflect youthful energy without being overly childish — ensuring the stickers feel cool, collectible, and relevant to a teenage audience.
Pop-Inspired, Teen-Friendly Visuals
Each sticker was designed with a bold, pop-art feel — using symbols, tags, and icons that teens would instantly recognise. The goal was to make them feel expressive, fun, and collectible. While the designs work as a full set, each one holds its own with a strong, eye-catching style that speaks to a younger audience.
Print-Ready Execution
Final artworks were laid out with precise kiss-cut tolerances, ensuring clean production with no alignment issues during printing and cutting.

How It Helped the Brand

Young User Appeal Without Losing Brand Voice
The designs reflect youthful energy without being overly childish — ensuring the stickers feel cool, collectible, and relevant to a teenage audience.
Pop-Inspired, Teen-Friendly Visuals
Each sticker was designed with a bold, pop-art feel — using symbols, tags, and icons that teens would instantly recognise. The goal was to make them feel expressive, fun, and collectible. While the designs work as a full set, each one holds its own with a strong, eye-catching style that speaks to a younger audience.
Print-Ready Execution3. Functional
Final artworks were laid out with precise kiss-cut tolerances, ensuring clean production with no alignment issues during printing and cutting.