This project involved creating a print-ready coupon design for a Bee Cheng Hiang promotional campaign in South Korea. The goal was to support regional marketing efforts with a clean, brand-aligned design that was suitable for local printing and distribution.

My Role

Design Support for Regional Campaign:

• Provided full visual design support for the Korea team’s promotional coupon initiative
• Created a print-ready layout that aligned with brand guidelines while fitting Korean market expectations

Cross-Team Coordination:

• Worked closely with the Bee Cheng Hiang Korea marketing team to finalise design elements, ensure proper language layout, and meet printing requirements
• Delivered packaged files ready for local print production in Korea

Design Approach

• Simple & Functional: Focused on clear readability and visually structured layout for effective in-store redemption
• Brand Consistency: Maintained Bee Cheng Hiang’s visual identity while ensuring cultural fit and regional relevance
• Production-Friendly: Ensured all files were properly prepped for local printing, considering sizing, resolution, and text clarity

Outcome

• Delivered a complete coupon design system for Korea’s promotional campaign
• Enabled smooth handoff to local printing vendors
• Strengthened regional design support through collaborative execution and timely delivery