For Bee Cheng Hiang’s 85th anniversary Dinner & Dance celebration, which coincided with the Year of the Dog, I was tasked with creating the event mascots and entrance door visuals.The designs had to reflect both the festive CNY tone and the milestone celebration, blending brand warmth with playful energy.
Illustrated a set of custom mascots themed around the Year of the Dog, tailored to suit the anniversary event vibe.Designed the main entrance visuals to create an engaging, celebratory moment as guests arrived at the venue.
Playful & Celebratory: Combined festive Chinese motifs with brand personality to create mascots that felt both on-theme and event-appropriate.
Cohesive Entrance Experience: Designed the door layout to serve as a photo-worthy focal point, integrating mascots and brand symbols to mark the 85-year legacy.
Helped reinforce the brand's longevity and festive spirit through custom illustration and space design. Delivered a fun and memorable visual experience for attendees.
Image below shows the mascot design for year of the pig.
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