Taysigner > Digital

CDG Zig – Driver Hire Ads (Support Role)

These FB / IG ads are part of CDG Zig’s ongoing recruitment campaigns for both private hire car and ComfortDelGro taxi drivers. While not a core responsibility, I frequently assist the main designer during tight timelines — delivering quick-turnaround visuals without templates, tailored for FB / IG performance.

My Role

Ad Visual Creation: Designed clear, engaging Facebook ad visuals using real driver photos, optimized for mobile-first viewing
Fast, Template-Free Execution: Built layouts from scratch, working quickly with limited assets or copy
Dual Audience Design: Adapted visuals to support both private hire and taxi driver campaigns
Performance-Based Iteration: Worked closely with the digital marketing manager to review ad performance and refine visuals or layout based on what performed best
Flexible Support: Stepped in to meet tight deadlines and keep campaigns moving smoothly when the lead designer was unavailable

Design Approach

Message-First Visuals: Prioritized clear, effective messaging with bold type and straightforward layout
Simple & Eye-Catching: Used clean, attention-grabbing visuals to make the ad instantly understandable
Feedback-Driven Refinement: Worked with the digital marketing manager to adjust and improve visuals based on real ad performance

Outcome

Delivered performance-conscious visuals that supported real-time campaign adjustments
Helped maintain brand clarity and ad effectiveness under tight production timelines
Contributed to recruitment visibility for both private hire and taxi segments on Facebook