Designed and produced email marketing visuals (EDMs) for Bee Cheng Hiang’s Singapore and Japan regions, supporting various seasonal and ad-hoc campaigns.These included key events such as Chinese New Year promotions in Singapore and Japan’s gifting festivals.

My Role

Worked closely with the marketing teams to understand the promotion goals and proposed layout structures and content strategy to maximise impact.Adapted the visual tone to suit regional audience preferences, ensuring the designs felt culturally relevant and engaging.

Design Approach

• Impact-First Layouts: Prioritised clarity and visual flow to highlight the promotion mechanics effectively.
• Region-Specific Customisation: Designed with local context in mind, from copy length to product emphasis and colour choices.

Outcome

• Delivered visually effective EDMs tailored for festive and campaign periods across both markets.
• Helped drive user attention and promotion clarity through thoughtful layout and content hierarchy.