For two consecutive years, I handled the product photography for Bee Cheng Hiang’s CNY hamper catalogue.The goal was to give both new and existing hampers a refreshed, premium look ahead of the design and catalogue rollout.

My Role

• Coordinated with the product manager to source samples, new items, and packaging prototypes for the shoot.
  
  Arranged and executed the in-house photography, including prop styling, backdrop setup, and full DI retouching to create a polished visual finish.

Design Approach

• Styled In-House Photo Direction: Used packaging cues and festive props to create visually rich, brand-aligned images.
• Heavy DI Enhancement: Applied post-production edits to achieve a clean, cohesive visual style suitable for catalogue use.

Outcome

• Delivered professionally styled and retouched photos used across the hamper catalogue and promotional visuals.
• Helped elevate Bee Cheng Hiang’s hamper presentation through thoughtful, hands-on photography and visual refinement.