To support the launch of Bee Cheng Hiang’s most premium bakkwa product, made from Iberico pork, I was tasked with designing a luxurious product care card and custom sleeve.

The goal was to reflect the exclusive nature of the product while providing important storage and handling instructions to customers.This was a last-minute, urgent request, requiring quick turnaround and careful material consideration, with a limited production run tailored to a small batch of product sets.

My Role

Premium Card & Sleeve Design:

• Designed a refined product care card and sleeve pairing that visually matched the luxury status of the Iberico bakkwa range
• Selected and tested specialty paper suitable for low-quantity in-house production, ensuring a high-end feel without high cost

Fast Turnaround Strategy:

• Devised a cost-efficient, rapid production workflow, enabling delivery of a small batch within tight deadlines
• Oversaw slotting and assembly logic to ensure the card and sleeve fit cleanly and felt intentional as a set

Craft-Focused Detailing:

• Incorporated subtle design flourishes and a clean layout that communicated care instructions clearly, without compromising the visual tone of exclusivity

My Role

• Quiet Luxury: Chose understated, elegant design elements to align with the premium positioning of Iberico bakkwa
• Material-Led Execution: Leveraged in-house capabilities with specialty paper to maintain handcrafted quality at controlled production scale
• Effortless Communication: Created a layout that balanced visual elegance with clarity, ensuring product care messaging was both beautiful and readable