This campaign was part of a platform partnership between CDG Zig and Jumptopia’s event team for the Playful Wonders event held at Marina Bay Sands. CDG Zig promoted the event through its digital channels (app, website, social media), while Jumptopia supported by offering on-site exposure via a branded CDG Zig totem display at the event check-in area.

My Role & Responsibilities

• KV Adaptation & Design Integration:
  • Modified the official Jumptopia KV to align with CDG Zig’s branding while maintaining the event’s playful theme
  Adapted visuals for:
  • Social media campaign posts
  • In-app splash ad (resized for CDG Zig’s platform)
  • Website image and promo landing page
  • Weekly EDM layout, ensuring it fit into existing campaign lineup
• Giveaway Campaign Assets: Designed visuals and layouts for online giveaways and promotions, clearly presenting mechanics and benefits
• On-Site Materials:
  • Created animated digital screen visuals for two locations within the venue
  ‍• Designed a totem panel placed at the check-in area, ensuring key messages were clearly visible
• Platform Formatting: Ensured visual consistency and technical accuracy across all formats — from mobile to digital signage

Design Approach

• Playful Yet Branded: Carefully balanced Jumptopia’s whimsical event identity with CDG Zig’s brand presence
• Message Clarity: Ensured key info (e.g. giveaways, ride perks) was easily readable across all placements
• Efficient Reformatting: Strategically resized and structured content to fit platform needs without losing visual energy

Outcome

• Delivered a full suite of adapted KV assets across in-app splash, social media, website, and EDM
• Created clear, engaging visuals for giveaway promotions and landing pages, optimised for user attention
• Designed and formatted animated banners for event digital screens and a branded totem display on-site
• Ensured cohesive brand presence through strategic layout, resizing, and consistent messaging across all touchpoints