With the launch of a new coconut flavour in the Mini EZ Crunchies range, Bee Cheng Hiang required fresh packaging tailored for both Singapore and Korea. The goal was to introduce a distinct yet brand-consistent design that clearly communicated the new flavour while fitting seamlessly into the existing product family.

My Role

Visual Design & Layout Execution:

• Designed two versions of the packaging — one for the Singapore market (English) and one for South Korea (Korean)
• Developed a new color scheme that reflected the light, tropical character of coconut while maintaining brand alignment

Image Retouching & Visual Refinement:

• Enhanced and retouched the product imagery (DI) due to limitations in the actual product sample, ensuring it was visually appetising and clean for packaging use

Production Support & Proofing:

• Worked closely with the product manager to manage print proofing
• Made colour adjustments and refinements to ensure that the final output matched the intended tone and product identity across both markets

Design Approach

• Tropical Freshness with Brand Consistency:
  Used a light, flavour-driven palette to distinguish the coconut variant while still feeling part of the Mini EZ Crunchies range
• Market-Specific Packaging:Handled language-specific layout adaptations to meet both English and Korean design standards without compromising aesthetics
• Practical Creativity:Adapted product visuals through DI work when samples weren’t ideal, ensuring a high-quality visual outcomeregardless of source limitations

Outcome

• Launched a new flavour variant with distinct, well-localised packaging for Singapore and Korea
• Delivered retouched, production-ready visuals that elevated product appeal
• Ensured colour accuracy and brand consistency through hands-on collaboration with product and production teams