This campaign marked CDG Zig’s National Day 58 promotion, spread across EDM, Instagram/Facebook, and in-app banners. The goal was to showcase special merchant deals available on the CDG Zig app while aligning with a Singapore-centric festive theme. I was involved in both the content strategy and design execution across all platforms.


My Role
- Key Visual Design: Developed the main National Day-themed KV that felt distinctly local and festive, tailored for social media and digital channels.
- Social Media Strategy & Design:
1. A giveaway campaign
2. A merchant feature highlight, showcasing app-exclusive deals - Proposed the content flow and layout strategy for carousels — carefully considering font sizing, placement, and image pacing to ensure smooth storytelling on Instagram
- EDM Layout Strategy:Social Media Strategy & Design:
1.Created a full-page National Day-themed EDM layout showcasing all merchant deals
2. Strategically planned deal placement to ensure high visibility without visual clutter
3. Balanced design structure with clear, attractive promo messaging - Image Enhancement:
• Enhanced merchant visuals for quality and clarity, including adapting images for GIF usage to make deals more dynamic and engaging - Cross-Team Collaboration:
•Worked closely with both the Marketing and Customer Loyalty departments to align messaging, visuals, and promo flow across platforms

Design Approach
- Promo-Led Clarity: Ensured that discount mechanics and redemption info were easy to spot and digest at a glance
- SG-Centric Visual Identity: Used localized colors, motifs, and layout treatments that aligned with the National Day spirit
- Balance of Information & Impact: Carefully planned layouts to feel festive but not overwhelming — giving equal feature space to every merchant while maintaining a clear hierarchy