Taysigner   >   Digital

CDG Zig – National Day 58 Promo Campaign

This campaign marked CDG Zig’s National Day 58 promotion, spread across EDM, Instagram/Facebook, and in-app banners. The goal was to showcase special merchant deals available on the CDG Zig app while aligning with a Singapore-centric festive theme. I was involved in both the content strategy and design execution across all platforms.

My Role

  • Key Visual Design: Developed the main National Day-themed KV that felt distinctly local and festive, tailored for social media and digital channels.
  • Social Media Strategy & Design:
    1. A giveaway campaign
    2. A merchant feature highlight, showcasing app-exclusive deals
  • Proposed the content flow and layout strategy for carousels — carefully considering font sizing, placement, and image pacing to ensure smooth storytelling on Instagram
  • EDM Layout Strategy:Social Media Strategy & Design:
    1.Created a full-page National Day-themed EDM layout showcasing all merchant deals
    2. Strategically planned deal placement to ensure high visibility without visual clutter
    3. Balanced design structure with clear, attractive promo messaging
  • Image Enhancement:
    • Enhanced merchant visuals for quality and clarity, including adapting images for GIF usage to make deals more dynamic and engaging
  • Cross-Team Collaboration:
    •Worked closely with both the Marketing and Customer Loyalty departments to align messaging, visuals, and promo flow across platforms

Design Approach

  • Promo-Led Clarity: Ensured that discount mechanics and redemption info were easy to spot and digest at a glance
  • SG-Centric Visual Identity: Used localized colors, motifs, and layout treatments that aligned with the National Day spirit
  • Balance of Information & Impact: Carefully planned layouts to feel festive but not overwhelming — giving equal feature space to every merchant while maintaining a clear hierarchy

Outcome

  • Created a distinctly Singaporean-themed campaign that stood out during the National Day period
  • Delivered visually clear, strategically designed EDM and social media assets
  • Highlighted merchant deals effectively with balanced layout and enhanced imagery
  • Improved user engagement with carousel designs optimized for Instagram flow