For the 2022 Bee Cheng Hiang calendar, we took a unique approach to storytelling by crafting scenes using super mini-sized versions of our product packaging. These packaging replicas, each about thumb-sized, were handmade to represent a wide range of Bee Cheng Hiang products, allowing us to create imaginative, regionally relevant stories for each month.

My Role / Outcome

• Mini Packaging Creation: I personally crafted miniature versions of BCH packaging across our product line, paying close attention to accuracy, scaling, and visual recognisability. Despite their small size, each mini pack retained the branding and details of its real-world counterpart.

• Whimsical Realism: The mini packaging brought a playful, unexpected scale to everyday product visuals while remaining authentic to BCH's identity.
• Produced a visually delightful, handcrafted calendar that merged craft, brand storytelling, and product representation in a format that stood out from conventional marketing.
• Created new appreciation for BCH packaging by showcasing it through miniaturised design and narrative context.