As part of my responsibility overseeing design assets for the Japan market, I worked on retail deco branding for Bee Cheng Hiang’s pop-up outlets, including a prominent location at Ginza SIX, Tokyo. Each pop-up space required custom-designed visual panels and wall branding, tailored to the layout and atmosphere of the specific venue.

My Role

Location-Specific Design Adaptation:

• Designed visual branding for storefront facades, walls, and display panels based on the unique layout of each pop-up site
• Ensured the artwork fit spatially and aesthetically within premium retail environments like Ginza SIX

Image & Print Quality Management:

• Checked and prepared all images for large-format printing, ensuring no pixelation or loss of quality at scale
• Adjusted color values and layout placement to account for on-site lighting and material finishes

Panel & Facade Layout Design:

• Created a clean and modern retail presence that balanced Bee Cheng Hiang’s heritage with contemporary presentation
• Collaborated with the Japan team to ensure the designs aligned with local customer expectations and venue guidelines

Design Approach

• Context-Aware Branding: Treated each pop-up site as a standalone experience, adapting design tone and layout according to venue type and traffic flow
• Premium Minimalism: For high-end environments like Ginza SIX, focused on elevated visuals with minimal clutter, allowing the product and brand story to speak clearly
• Scale-Conscious Execution: Designed with image scalability and panel production constraints in mind — ensuring that what looks good on screen translated well in physical space

Outcome

• Delivered tailored deco branding that elevated Bee Cheng Hiang’s presence in prestigious retail locations like Ginza SIX
• Ensured high-resolution, color-accurate visuals across large display formats
• Strengthened brand presentation in Japan through adaptive, site-specific design strategy
• Provided design layouts that were both visually impactful and production-ready