Created a custom Key Visual illustration for Bee Cheng Hiang Japan’s first-ever Respect for the Aged Day social media post.This holiday is unique to Japan and celebrates the elderly with care and appreciation.
Illustrated two charming elderly characters in a warm, Japanese-inspired cute style to reflect the spirit of the occasion.Designed the KV to feel gentle, respectful, and culturally thoughtful for the local audience.
Focused on soft colors and friendly character design to convey warmth without appearing promotional.Balanced cultural tone and simplicity, keeping the message heartfelt and brand-appropriate.
Successfully introduced Bee Cheng Hiang’s brand presence into a culturally meaningful Japanese celebration.Helped establish a localised emotional connection through thoughtful illustration.
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