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CDG Zig – Stylish Lanyard & VIP Card Design for SFOF Event

This project was a fast-paced in-house design challenge for CDG Zig’s presence at the Singapore Festival of Football. There were no existing lanyards or cards for the brand, and the event lead urgently needed a prototype. I quickly designed a lanyard that was brand-forward, stylish, and ready for production.

Later, the brief evolved to include a longer-term goal: creating a lanyard design that could be used even after the event. I also developed a complementary VIP card to match. This project reflects my ability to deliver under pressure while aligning visuals with branding and real-world use.

My Role & Responsibilities

  • Designed the first-ever CDG Zig lanyard and card for event usage
  • Delivered initial concepts and prototype in a tight timeline
  • Adapted the lanyard design to meet extended usage needs beyond the event
  • Balanced brand boldness with wearability to ensure it felt stylish
  • Designed matching VIP card for exclusive guest access

Design Approach

  1. Prototyping for Approval
    I delivered a working lanyard prototype, ensuring it could be evaluated physically for branding and wearability.
  2. Long-Term Brand Relevance
    Once the brief evolved, I refined the design to ensure the lanyard wouldn't feel like a disposable event item—something recipients would continue wearing.
  3. Brand-Led But Stylish
    The lanyard had to represent CDG Zig strongly but subtly, so I carefully adjusted the layout, spacing, and brand icon placement for a balance between function and fashion.
  4. Cohesive System with the VIP Card
    I designed a VIP card to match the lanyard’s tone, with an elevated finish to give guests a premium experience while still being on-brand.

Impact on the Brand

  1. Delivered an approved design under pressure.
  2. Created a stylish, non-disposable lanyard that extended CDG Zig's brand presence post-event
  3. Developed a cohesive visual experience across both lanyard and VIP access materials
  4. Reinforced brand visibility in a sleek, wearable form

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