For the Singapore Festival of Football (SFOF), I was tasked with designing the event’s totem signages—used as wayfinding guides for vip attendees. The timeline was tight, but I proposed a direction that aligned visually with the event’s branding while addressing real-world visibility and readability challenges.Although the panels were physically flat, I introduced an angled visual layout so that the design would appear dimensional from afar.
This gave the signage depth and presence without physical structure, making it easier to spot in a crowded venue. At the same time, I ensured the design wasn’t overpowering, so the event images remained the focal point.