My Role

• KV Concept & Design: Designed a new visual layout to communicate the partnership benefits clearly while aligning with UOB’s bold, modern aesthetic
• Cross-Platform Adaptation: Adapted the visual design for both CDG Zig’s website and mobile app, ensuring clarity and consistency across devices
• Brand Alignment: Carefully matched UOB’s branding — including color, typography, and visual tone — to ensure a seamless, co-branded experience

Design Approach

This collaboration between UOB EVOL Card and CDG Zig promoted exclusive ride offers when users paid with their EVOL Card. I was tasked with creating a new Key Visual (KV) that followed UOB’s brand guidelines, while also feeling cohesive with CDG Zig’s digital ecosystem.

• Clean and Bold Aesthetic: Followed UOB’s design direction, incorporating high contrast layouts and strong typographic hierarchy
• Digital-First Thinking: Optimized all visual elements for readability and responsiveness across web and mobile
• Partnership Harmony: Balanced both brands’ identities, allowing the visual to feel unified without overshadowing either

Outcome

• Maintained strong brand integrity while supporting user clarity and promo appeal
• Delivered a cohesive co-branded KV for use across digital touchpoints
• Ensured a responsive, high-impact presence across website and mobile app