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My Role

Art Direction & Storyboarding:

• Led the visual direction of the video, inspired by a Spotify Wrapped-style aesthetic — playful, bold, and energetic
• Designed a vibrant system using youthful colors and dynamic layouts to celebrate the year’s highlights

Motion Graphics Creation:

• Created the visual assets and animated the sequence based on evolving script inputs
• Worked closely with the copywriter and marketing team, adapting the layout and motion flow to changing content requirements

Content Iteration:

• Managed quick revisions on the fly — adjusting text, visuals, and transitions to align with real-time feedback and final copy

Tight Turnaround:

• Completed the entire video design and animation process under a tight timeline, ensuring it was ready for year-end posting

Design Approach

• Launch-Driven Concept: Designed specifically to mark the end-of-year moment — something timely, punchy, and festive to celebrate the brand's journey
• Colorful & Energetic Aesthetic: Used bright, youthful colors and bold layouts to create a visual style that felt fresh and uplifting
• A Break from the Usual: Took the opportunity to create something more playful and expressive than our usual brand visuals — giving the wrap-up video a distinct and standout feel

Outcome

• Published across CDG Zig’s social media platforms, reinforcing brand momentum at the close of 2023
• Successfully delivered a high-energy visual recap that resonated with audiences
• Demonstrated fast execution, collaborative workflow, and adaptability under changing creative requirements

This project was a year-end motion video created to showcase CDG Zig’s key milestones and achievements with its users in 2023. Designed for social media platforms, the video aimed to reflect the brand’s energy and connect with audiences in a celebratory, vibrant tone.